So a few months ago I made a ton of bookmarks. My hubby is an avid reader so I gave him a few. Well, I kept noticing that none of his books were using them, instead he was leaving his books turned upside down and open to the page he last read. So I asked him why he wasn't using the bookmarks - well apparently he doesn't like flowery girly bookmarks (who knew?). So I whipped him up a few manly bookmarks. He's now using all of them. I'm so happy.